digital marketing components

Regardless of your industry or business size, online marketing remains one of the most effective ways to grow your sales revenue. 

But what is an online marketing strategy? It’s a detailed plan to help your business achieve its marketing goals using various online channels such as social media and search engines. It summarizes the channels to use, the marketing tactics to employ and how much resources to use. 

With so many digital marketing options at your disposal, you must zero in on the most effective and lucrative ones. 

Only then can you employ the best online marketing strategies to help you take over the competition, build your brand and grow your sales revenue.

As digital marketing in Hawkesbury becomes more competitive, you need an effective marketing campaign to fend off the competition.  

Here are our top picks of the best digital marketing strategies to help you crush the competition and grow your business revenue. 

Search Engine Optimization (SEO)

As the name suggests, search engine optimization revolves around building an optimal presence on online search engines. It employs a series of tactics to help your website rank favourably in the search engine results for relevant keywords and search phrases. 

Search engine ranking

Ranking high on the search engine results pages (SERPs) has the unique advantage of driving organic traffic to your website. It connects you with people actively searching for products or services you’re selling. 

Organic traffic is preferable over other forms of web traffic because it’s primarily free of charge. If your website and content meet the threshold, the search engines rank your business website at the top of the SERPs without costing you a thing.  

Therefore, using effective SEO remains one of the most lucrative online marketing strategies, not to mention the most competitive. It takes top-notch skills and experience to create highly ranked web pages and remain at the top of the SERPs.

Pay-Per-Click (PPC) Advertising 

pay per click ad checklist

Pay-per-click, or PPC, is a paid online marketing strategy that uses an auction-based system. Advertisers bid on specific keywords that their customers use when searching for products and services. 

When a prospect searches a keyword, the ad is triggered and will appear at the top of the results page, above the organic results. 

Paid online advertising comes with three specific advantages over SEO:

  1. Ads are prominently displayed at the top of the page.
  2. Ads are action-based, so you pay for results instead of ad space.
  3. PPC is applicable to search engines and social media platforms.

Since there’s a cash outlay, PPC campaigns should target transactional queries and keywords, i.e., prospects ready to buy. Working with PPC experts can help target the right transactional keywords and grow your sales exponentially.  

Content Marketing 

Content marketing, or blogging, is the anchor of all digital marketing strategies – both paid and free. It revolves around reaching out to, engaging with, and forging relationships with prospects through informational and educational content. Web content includes blog posts, infographics, podcasts and videos.

The primary goal of web content is to inform and educate, and is remarkably different from sales copy. A blogging strategy aims to drive web traffic, furnish the target audience with valuable information, and prompt the reader to take a specific action.

Content marketing is essential when building an email list, improving your conversion rates, and directing people down a buying funnel. Premium web content helps build your brand and subject authority, and draws prospects to your products and services.  

Blogging is a long-term marketing strategy with an impressive ROI, and targets every part of your marketing funnel. The ROI includes bigger email lists, new leads, and higher conversion rates.

Email Marketing

Email marketing is an online marketing technique that aims to recruit new customers while retaining existing ones. It encourages repeat purchase, upsells, builds brand awareness and improves brand recognition.

Although it resembles content marketing, email marketing takes place in a prospect’s inbox, thereby allowing a more targeted approach. It allows you to segment your target market into various buying stages and products.

With proper execution, email marketing keeps your brand at the top of the prospect’s minds and provides current ones with helpful insights. For instance, you can create a weekly or monthly newsletter with relevant industry news. 

Or, you can send your email list personalized content such as coupons and discounts to keep them coming back. 

In addition to improving lead generation and brand awareness, email marketing boasts a matchless ROI – yields $44 for every $ spent. That makes it one of the most lucrative online marketing techniques on the planet.

Video Marketing 

Video marketing infographic

The name says it all – video marketing entails harnessing the power of video to grow brand awareness, drive sales and increase conversion rates. The strategy revolves around furnishing your target market with informational and educational videos that relate to your products. 

Videos are increasingly becoming the go-to online marketing strategy because they’re more audience-friendly. Some audiences find it easier to watch a ten-minute video instead of reading a 5,000-word buyer’s guide. 

How-to videos pack a punch and boast more convincing and persuasive power by allowing the prospect to observe the product in action. You get a chance to wow your audience with your cutting-edge skills or knowledge.

Again, complementing your blog posts with video content improves your site’s ranking on the SERPs.  

YouTube allows you to host video content of any length, free of charge, on their platform, saving you the expense of buying additional bandwidth. With the right strategy, you can turn your YouTube channel into another stream of business income. 

Where Do You Begin When Picking Online Marketing Strategies?

While each of these digital marketing strategies boasts impressive benefits, they don’t deliver top-notch results across the board. In-depth market and audience knowledge is vital to the success of your campaigns. 

What platforms are popular with your target audience? Are they likely to click your ad or the organic results? How well have you segmented your market? Do they prefer video to written content? 

Having concrete answers to these questions lets you hit the ground running when launching an online marketing campaign. It saves you valuable time and resources while rewarding you with impressive ROI.

Grow Your Sales Revenue Today!

Retaining the services of a reliable digital marketing service in Hawkesbury can help you breeze through the entire process. 

From profiling your target market to determining the content that addresses their pain points and the ideal platforms, we can do it all. We will help you get your online marketing campaigns going quickly and effectively. 

Contact us to talk to a marketing funnel pro!