Once your business website is up and running, it’s time to double down on online marketing to start building a steady revenue stream. Developing a website is just the first step in creating a profitable online business.
You need to get the word out to your target market about the range of products and services you offer and persuade them to buy from you.
Successful online marketing not only helps you to generate sales but also beat the competition.
Failing to market your website leaves your online business dead in the water against the staggering competition you’re likely to face. You need to target and engage your customers to persuade them to buy your products.
To help ensure that your online marketing efforts are most effective, why not seek the help of a top-notch digital agency in Sydney? Here are five steps that we can help you take.
1. Define Your Target Audience
Before launching a digital marketing campaign, you need to create your ideal buyer persona. A buyer persona is an in-depth description of who is your ideal customer. It includes their age bracket, gender, education, marital status, number of children, occupation, income, and more. You can also include their daily routine, hobbies, leisure, and weekend activities.
Going into extreme detail makes it easier to target your potential customers. It also transforms your audience from a faceless entity to a warm and friendly person.
You can even create more than one buyer persona so you can capture every aspect of your target market.
Buyer personas uncover how the target audience may make buying decisions, which is crucial to the success of your marketing efforts. For example, you may be able to clearly answer questions like: Does the customer need someone’s approval to buy? Or, are they the end-user?
Doing a thorough job with this step drastically increases the ROI on your offline and online marketing campaigns. Knowing your audience also lets you determine the best pricing point for your products.
2. Understand Your Target Audience
Successful businesses don’t push products or services; instead, they provide solutions to a pressing problem. Therefore, the next step of your marketing plan should focus on resonating with your target market.
What problems are they grappling with? How do they feel about these problems? How do they cope with or try to solve the problem(s)?
Face-to-face interviews and phone calls are the best methods for answering these questions. Poring through forums, discussion groups, blog comments, and social media feeds works, too.
This also helps you refine your marketing strategy. You must know how your target audience consumes information to focus on the most effective marketing channels.
The answer to these questions determines the most effective delivery methods: Do they lean towards comprehensive blogs and social media posts or detailed video tutorials? Are they open to signing up for your weekly newsletter?
Also, this will help you determine whether or not to include a newsletter and an email campaign to your marketing arsenal.
3. Seek Constant Feedback
A social media presence gives you an edge when marketing your business, but you need to be smart about it. For this to work, you need to go beyond the surface to understand how the customer thinks, feels, and views your brand and products.
Facebook, Twitter, Instagram, etc. allow you to interact directly with the customers. Seize this opportunity to collect constant feedback from them instead of trying to sell.
You can collect feedback from people on your social media handles using chatbots, quizzes, polls, and surveys.
Chatbots allow for direct messaging with actual customers and enable you to automate the entire process. Most bots use conversational templates that are not only interesting but also easy to fill out.
Paying attention to customer feedback helps you determine your business strengths and shortcomings. You can then take any corrective measures to address the underperforming areas.
4. Refine Local SEO
If you run a brick and mortar business, you need to optimise your website for your local customers. Local SEO makes it easy for people in your locality to find your premises and walk through your doors.
The most straightforward win with local SEO entails getting on the Map Pack. This pack will comprise a set of three local plumbing companies while showing their locations on Google Maps.
For instance, when someone is looking to hire a plumber and searches ‘plumbers in Sydney’ Google will show three plumbing companies at the top of the search. The pack functions include displaying your business address, opening hours, and customer ratings.
The best part of a Map Pack? It’s free, and anyone can get on it, regardless of their size, years in business, and revenue.
You only need to create a profile on Google My Business and fill out all the details to help a prospect find your business premises.
4. Diversify Your Traffic
You need more than one way to drive people to your website. Becoming over-reliant on one single source of traffic is detrimental to your success. Many businesses have had their online enterprises destroyed by a single Google update.
Diversifying your traffic sources makes your business immune to such changes while offering you more options.
For instance, incorporating videos into your marketing efforts can drastically increase your web traffic and improve your conversion rates. You can use the video to provide step-by-step instructions to customers on how to navigate to their desired products or services.
With newsletters and email campaigns, you can drive web traffic and reinforce your sales and marketing funnel. Since these two methods are highly personalized, you can use them to address each stage of the buying journey.
Varying your traffic sources lets you launch granular marketing campaigns to complement your SEO efforts. It also enables you to forge close relationships with your audience and build subject authority.
5. Don’t Gamble with Your Revenue
There’s a direct correlation between your online marketing efforts and your bottom line. A successful marketing campaign ensures your business has a steady cash flow all-year-round. It also decreases your competition while continuing to sell your products.
A solid marketing strategy connects your business with the people who love and appreciate your products and are willing to pay for them. That helps to build customer loyalty and lower the cost of customer acquisition.
Most importantly, a marketing strategy can save you the need to engage in destructive pricing wars as you will have multiple unique advantages over the competition.
Take Your Business to the Next Level
Working with a reputable digital agency in Sydney can help you launch a lucrative online marketing campaign and grow your business.
Our web design experts can help you build a site that will complement your online marketing efforts.