Focus on Digital

What is Digital Marketing? 4 Secrets to Successful Online Marketing

by Focus on Digital | Sep 21, 2020 | Digital Marketing

You may have heard the saying: any business without a solid digital marketing campaign is leaving money on the table. But pray tell, what is digital marketing? Simply put, it’s the tactful art of harnessing the power of the internet to grow your business. The...

How Do Marketing Funnels Work? A Quick Walk Through

by Focus on Digital | Sep 14, 2020 | Marketing Funnels

A failure to deploy marketing funnels will result in low conversion rates and poor sales despite having an excellent product. While the term can be a tad confusing, marketing funnels refers to a refined marketing strategy that breaks down a customer’s journey into...

What is SEO? A Simple Guide to Search Engine Optimization

by Focus on Digital | Sep 7, 2020 | Search Engine Optimisation

SEO or Search Engine Optimisation is the process of tapping and driving qualified web traffic to your website with the help of the search engines. It entails making a series of deliberate changes to your website to improve its visibility to the search engines and...

What is Website Security and Why is It So Important?

by Focus on Digital | Aug 31, 2020 | Website security

You can’t afford to compromise on website security, not with hackers getting bolder and smarter each day. Cybercriminals release almost 230,000 malwares daily, targeting websites of all sizes – large, medium, and small. And 50,000 sites, most of them belonging to...

Why Do We Use WordPress? 4 Reasons to Explain the CMS Popularity

by Focus on Digital | Aug 24, 2020 | Wordpress website builder

WordPress towers over other platforms such as Joomla, Drupal, Shopify, Wix, Magento, and Weebly to power over a third of the internet. Thanks to its versatility and broad applications, WordPress is a global phenomenon powering almost half-billion sites on the...