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5 Steps to Launching a Successful Online Marketing Campaign
Once your business website is up and running, it’s time to double down on online marketing to start building a steady revenue stream. Developing a website is just the first step in creating a profitable online business. You need to get the word out to your target...
Why You Need a Digital Marketing Plan
Today, a digital marketing plan is essential to take full advantage of the ever-growing opportunities available across every industry in the digital space. Despite this, it is surprising to see that a vast majority of small business owners still do not possess this...
What is Digital Marketing? 4 Secrets to Successful Online Marketing
You may have heard the saying: any business without a solid digital marketing campaign is leaving money on the table. But pray tell, what is digital marketing? Simply put, it’s the tactful art of harnessing the power of the internet to grow your business. The...
How Do Marketing Funnels Work? A Quick Walk Through
A failure to deploy marketing funnels will result in low conversion rates and poor sales despite having an excellent product. While the term can be a tad confusing, marketing funnels refers to a refined marketing strategy that breaks down a customer’s journey into...
What is SEO? A Simple Guide to Search Engine Optimization
SEO or Search Engine Optimisation is the process of tapping and driving qualified web traffic to your website with the help of the search engines. It entails making a series of deliberate changes to your website to improve its visibility to the search engines and...
What is Website Security and Why is It So Important?
You can’t afford to compromise on website security, not with hackers getting bolder and smarter each day. Cybercriminals release almost 230,000 malwares daily, targeting websites of all sizes – large, medium, and small. And 50,000 sites, most of them belonging to...
Why Do We Use WordPress? 4 Reasons to Explain the CMS Popularity
WordPress towers over other platforms such as Joomla, Drupal, Shopify, Wix, Magento, and Weebly to power over a third of the internet. Thanks to its versatility and broad applications, WordPress is a global phenomenon powering almost half-billion sites on the...
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