What is Local SEO?
Local SEO is a powerful, highly-targeted marketing tool for small businesses.
Research shows that four in five customers use local searches to find the best place to buy a product or service. Better yet, 50% of the people using a local mobile search visit the store within a day.
People searching for your business information using their mobile devices to confirm the address and location while planning to visit.
Since four out of five customers use local searches, dominating local search results can increase your number of customers by up to 80%. It also encourages prospects to pick you over the competition.
Employing consistent and correct local search signals on Google can drastically expand the reach of your brick-and-mortar business.
With the help of a reliable SEO agency in Sydney, you can address these five local ranking factors and dominate local search results.
Optimise for Google My Business
Google My Business (GMB) is the guru of local search engines. Search engines use this tool to verify that your business is authentic. In return, it’ll reward your business with the coveted top spot in local search results.
To optimise for Google My Business, you need to claim and verify your GMB page, fill in every data point, and create a professional profile.
Upload photos of your location, products, and staff to further lend credibility. Images help with recognition and form a crucial ranking factor in local search.
Use Google posts to interact with your customers as customer interactions appear on your GMB profile. Solicit positive reviews from happy customers and respond to each review – even the negative ones.
For negative reviews, de-escalate the situation and apologise to the customer. A courteous and professional response shows that you care and softens any harsh comments.
Engage the Local Community
To cement your place in local search results, demonstrate your business is well-grounded within the locality. That means going beyond publishing helpful content that includes your keywords and location.
You must prove to Google that you’re indeed a local business. Getting backlinks from local websites, local Chamber of Commerce, and newspapers is crucial.
Start building links from the businesses you have a relationship with – suppliers, wholesalers, distributors, and non-competing companies.
Sponsoring or participating in charities, fundraisers, fairs, and festivals offer excellent local backlinks and brand mentions. Such engagements generate a lot of free publicity for your brand and business.
Building a robust online footprint that includes citations from authoritative local sites reflects positively on the locality of your business. Google will take note, and if you check all the other local search boxes, put your business in the local map pack.
Get on the Map Pack
Appearing on Google Map Pack is crucial to successful local SEO campaigns. It results in increased web traffic, store visits, and increased sales revenue. Research shows that the Map Pack gets 44% of the total local search clicks.
Also known as the ‘local pack,’ Google Map Pack comprises the three top-ranking businesses within a given locality. For instance, when someone searches for “Dentist in Sydney,” Google features the three best-ranking dental clinics in the city.
For each of the businesses in the local pack, Google displays the business address, overall rating, price range, business hours, and even features a photo.
Google uses a host of ranking factors to determine who gets on the coveted local pack position. Google Map Pack’s ranking factors include:
- a complete Google My Business profile.
- positive customer reviews.
- social media presence and listing in local online directories.
- proper name, address, and phone citations.
Clean up NAP Citations
Google launched Local Search to connect people with credible businesses in their vicinity. Verification of a business name, address, and phone number (NAP) is core to establishing the legitimacy of local businesses.
Google checks whether your NAP information is uniform across all Internet listings. All citations must return the same information to pass the verification process.
Citations include your website, business directories, GMB profile, social media handles, and local listing sites.
Search all citations with your business information and confirm they are all accurate. Wrong NAP info misleads people and Google, leading to a poor user experience.
Typically, incorrect NAPs fall into two categories:
- Citations you can correct, such as Yelp, TripAdvisor, and Bing Places.
- Citations that have to be changed by a third party, such as a listing directory.
Since correcting NAP citations is time-consuming, you can let a credible Sydney SEO agency handle the work.
Make Your Website Mobile-friendly First
Recognizing that 52% of all Internet traffic comes from mobile devices, Google rewards websites that use a mobile-first approach. This approach entails optimising your website for the smallest screen, then working up to the bigger sizes.
A mobile-first responsive website will not only increase your local SEO rankings but will grow your sales as well. Research shows 50% of the people using local searches on their smartphones visit the store within a day.
Furthermore, 78% of local mobile searches convert into an offline sale, turning your mobile-friendly website into an effective lead generation tool.
Mobile-friendly websites automatically adjust to fit the screen size of the mobile device a prospect is using, making it handy and convenient. It lets people access your business information while on the go.
Typically, 92% of people using local searches will visit your premises if you’re on the first page of a Google local search.
Dominating local searches is the perfect way for a brick-and-mortar business to grow its customer base and ramp up sales revenue. It allows you to overcome stiff competition by increasing your business reach.
Local SEO allows prospects to check out and make decisions about your business long before walking through your doors. With proper execution, you can turn your website into an excellent lead generation tool that works around the clock.
With the help of a dedicated SEO agency in Sydney, you can dominate local SEO and grow your business to unscaled heights.
Are You Missing Out on 44% of the Market?
If you aren’t on Google Map Pack, you’re potentially missing out on up to 44% of the available customer pool.
We’ll audit your site free of charge and help you add the missing ingredients.