Focus On Digital

Marketing Funnels
Speak To A Marketing Funnel Pro

Marketing Funnels

Do you often feel as though you’re doing everything humanly possible to grow your business but it just doesn’t seem to be converting into higher sales? You’re not alone. Countless business owners throughout Hawkesbury in Sydney, approach us with the same concerns and they all have one thing in common; they don’t have an effective marketing funnel.

At Focus on Digital, we’ve built a reputation for implementing sales funnels that consistently deliver quality leads – even while you’re not in the office.

What Is a Marketing Funnel?

A marketing funnel is a strategy that marketers use to optimise the customer journey. From the first moment a person interacts with your brand there are several steps they go through before eventually becoming a customer. At each different stage the goal is to move your leads further along the funnel using defined marketing tactics. When this is done correctly your business will amplify its brand awareness, increase interest in your products or services, and drive sales growth.

Why A Marketing Funnel Will Benefit Your Business

In the last few years mobile browsing has overtaken the use of desktops worldwide. It’s part of the reason why search engines such as Google now include this component as a ranking factor. As such, your business must provide a seamless user experience for people interacting with your website using different devices.

At Focus on Digital, every website that we design comes with responsive functionality as standard. This improves your website performance and increases the level of engagement with potential customers.

Stages of The Marketing Funnel

Awareness

Here, efforts are tailored towards maximising your reach to build awareness about your business’ products or services. Our main goal is to reach as many people in your target audience as possible.

Interest

Only when people are aware of your business and the exceptional products or services you offer, can they start developing an interest in spending money with you. Before that though, we’ll need to highlight why your business is the number 1 choice in your niche so that your leads come to you instead of the competition.

Desire

Only when people are aware of your business and the exceptiAt the Desire stage, your leads transition from an “I’d like this product/ service” to an “I want this product/ service” mentality. In other words, they have reached the decision stage and there is now a higher purchase intent. Effective communication is essential to give your “ready-to-buy” leads the final nudge they need to become paying customers.onal products or services you offer, can they start developing an interest in spending money with you. Before that though, we’ll need to highlight why your business is the number 1 choice in your niche so that your leads come to you instead of the competition.

Action

And finally, action – the elusive stage every business owner would like to reach more often. Here, your leads convert into customers. But the job doesn’t end there. We’ll keep a close eye on your end-to-end sales funnel and conversion rates to identify areas for continuous improvement.

Marketing Funnels Experts

Our extensive experience has led us to develop a playbook on marketing funnels. As such, we can tell you that any ‘out-of-the-box’ or pre-made solutions will not deliver optimal results. No two businesses are exactly the same, which means that sales funnels should be unique to every company as well.

At Focus on Digital, we’re experts at developing marketing funnels strategies that convert more of the leads in your sales pipeline into long-term customers. Your funnel has the added benefit of working around the clock. This means it’s generating business even while you sleep resulting in a huge boost to your ROI and bottom line.

contact us

For assistance with your Marketing Funnel contact Focus on Digital today. We’ll put your business in the best position to increase your conversion rates and boost revenue.