Focus On Digital

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search engine optimization

There are as many as 3.5 billion searches taking place on Google everyday. For that reason alone, it’s essential to make it as easy as possible for your business to be found online. But with search engine ranking factors that climb into the hundreds, it can be challenging to understand what is required to deliver more leads who are likely to convert into paying customers.

As a specialist SEO agency in Hawkesbury, Penrith and wider Sydney, we know exactly what it takes to improve your visibility and increase the sources of targeted traffic enquiring about your products or services.

There are four core elements of SEO that will determine how well your website performs in organic search results. They are:

• Keyword research
• Link building
• On-site optimisation
• High-quality content

Our professional SEO consultants will ensure that the different components of your SEO strategy are working together in perfect unison to maximize your performance online.

Keyword Research

Without effective keyword research, the rest of your SEO efforts will likely be in vain. This is because if your site isn’t ranking for search terms that your target audience is using to find a business like yours, you will not attract enough prospective customers to sustain business growth.

At Focus on Digital, we utilize cutting edge SEO tools to gain insight into the content your ideal customer is looking for and the search terms they are using to find it. Armed with this knowledge, we utilise our marketing expertise to devise creative strategies that will pique their interest and elicit engagement with your company.

By building your SEO endeavours on the foundations of highly targeted keyword research, however, you will put your business in a good position to generate more leads, receive more enquiries about your product or service offering, and boost your conversion rates.

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Link Building

Far too often, link building is a forgotten about element of the SEO strategy. But there is no debate about it; link building is absolutely crucial to improving your search engine rankings and enhancing your overall performance online.

Through targeted outreach, you can broadcast your company to a wider audience and simultaneously benefit from the receiving links from high authority websites. The advantages of this are far-reaching. Backlinks from high authority sites will boost your website’s domain authority (DA), help you climb the ranking ladder, and resultantly increase your website traffic.

Our SEO link building experts will work with you to create a strategy that will garner authoritative SEO backlinks so your business can reap the rewards of improved visibility, amplified brand awareness, and maximized ROI

On-site Optimisation

On-site optimization begins with a thorough website analysis. We leverage the power of advanced SEO tools to carry out a technical audit of your website to determine its strengths and weaknesses. Thereafter, the specialist expertise of our SEO consultants comes into play to identify the opportunities and threats of your existing website and SEO elements.

The next step of on-site optimisation sees us going under the hood to take care of all the small details that accumulate into significant factors and create a well-oiled SEO machine. This includes efficient code, search engine-friendly URLs, meta information, image optimisation, website speed, and security among others.

Whether it’s ensuring that your site is rendering across different devices or that HTML header tags are correctly signalling search engines, we will see to it that every page on your website is optimised to improve your rankings in organic SERPs (search engine results pages).

High-Quality Content

The phrase “content is king” still rings true today. High-quality content continues to play a big role in an effective SEO strategy. But gone are the days when brands could get away with publishing generic content. Today, only quality content that is relevant, purposeful, and delivers demonstrable value for its audience will suffice.

At Focus on Digital, we have mastered the art of producing high-quality content that caters to the optimisation needs of search engines and the reading pleasure of targeted audiences. In the process our content team will help you incorporate the other three fundamentals of SEO to drive results. This means we’ll naturally implement keywords from the research, conduct outreach to increase high authority backlinks, and carry out on-site optimisation to boost your ranking in search results and increase the amount of targeted traffic engaging with your business.

Helping You Reach More Potential Customers

Our strategic SEO services connect you with more prospects who are likely to become paying customers. Contact us today to learn more about how Focus on Digital can help your business expand its visibility and targeted website traffic.