Corporations understand the significance of social media management. Ignoring this massive segment of the market today – and into the future – could prove fatal for your business.
Many small business owners are trying to take advantage of this trend; however, few are reaping the rewards. Social Media Advertising is not really advertising at all. It is about generating interest, nurturing leads, and of course, making more sales ultimately.
There are many moving parts, with each social media platform geared more towards distinctive demographics, they’re inherently different from each other.
If you need to increase your presence on social media, but don’t have the time or experience? Let Focus on Digital manage your Social Media Marketing for you. We have affordable packages for small local business, right up to campaigns for organisations needing national or international reach.
What is Social Media Management?
You have probably heard of Facebook, Instagram, YouTube, LinkedIn, Pinterest, and Twitter. Statistically speaking, you are presumably a user of at least one of them.
Are you familiar with the intricacies of each of these social media platforms?
Do you know which one would be best for your business, or how to use each of them to grow your business effectively?
Social Media Management goes beyond curating a post or promoting your business. It is much more about engaging with your audience and finding new opportunities to reach new prospects.
And, Most Importantly…
Creating highly targeted campaigns that ensure the highest return on your investment.
Below is a summary of each of the social media platforms to help guide you.
Facebook – Is the still the largest social media platform worldwide with 2.41 billion active users monthly. Facebook other strength is the diverse backgrounds and broad demographics; making Facebook a great tool to capitalise on a wider audience.
Need a Facebook Manager? Call us.
Instagram – Instagram is also widely popular, boasting 1 billion active users monthly. Instagram’s audience tends to be younger with a reasonably even gender split with a slightly higher female audience – 52% female vs 48% male. Instagram is well suited to fashion, lifestyle, food, and other visual-focused industries.
Need an Instagram Manager? Call us.
Twitter – There are 330 million active users monthly on Twitter, and 134 million active users daily. It is essentially a news site and a go-to place to see what’s trending. Twitter is ideal for businesses that want to join conversations about trending topics relating to their industry. It can also be used to share content with influencers, or people with high profiles who may find your brand interesting.
Need a Twitter Manager? Call us.
LinkedIn – The world’s biggest B2B social media platform, LinkedIn currently has over 610 million members. The network has 303 million active users monthly, 40% of those visit the site daily. What’s cool about LinkedIn is that 90 Million senior influencers and 63 million decision-makers use LinkedIn. The B2B platform is perfect for brands looking to target businesses in specific industries, company type, or job title.
Need a LinkedIn Manager? Call us.
YouTube – The second largest search engine, after Google, with an incredible 2 billion unique users globally each month. YouTube is ideal for businesses who want to engage with their audience with valuable video content. Brands can load as much video content as they like for free, and share their videos via other social media channels.
Need a YouTube Manager? Call us.
Pinterest – Another visual-focused platform, Pinterest is ideal for targeting users interested in DIY, home improvements, health & fitness, weddings and other life events, and more. There are 291 million active users monthly on Pinterest. While men are bridging the significant gender split, females still account for nearly 80% of the Pinterest demographic; making it ideal for brands wanting to target females.
Need a Pinterest Manager? Call us.
Focus digital is a leading Social Media Marketing Agency in Sydney. If you would like help to develop a Social Media Marketing Strategy or create a Social Media Content Calendar, you’ve come to the right place.
We can help you to build trust with your audience, as well as unearth countless new opportunities.
Allow us to develop winning campaigns, create content schedules, ensure your maximising engagement with your audience, and track your performance to provide the highest ROI.
Give our friendly team a call today.